growing your email list
There are several common practices online retailers use to grow their email lists. Offering first time visitors a coupon is probably the most effective one and it can also create a nice con...
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Created 4 weeks ago
By idoari
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Clicked: 3
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Cart abandonment emails, the feedback opportunity
Most merchants think about cart abandonment emails as an opportunity to recover lost sales and that is indeed the ultimate goal. But following up with this segment of visitors presents anoth...
Created 2 months ago
By idoari
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Clicked: 3
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personalized email recommendations without integration
We’ve been supporting email recommendations for a while now but it required our customers to use our apis which also meant – an “IT project”. We noticed that this approach creates a barrie...
Created 3 months ago
By idoari
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Spread on: 30 pages
Clicked: 18
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shopping cart abandonment service released
Last week we released the latest member of our e-commerce personalization products suite: a shopping cart recovery tool that sends automated emails to shoppers who left the checkout process...
Created 3 months ago
By idoari
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Clicked: 5
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Product recommendations on out of stock pages
Do you measure how many out of stock page views (i.e. out of stock products which are being viewed by your visitors) you receive per day?
Created 3 months ago
By idoari
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Personalized store locator
There are so many opportunities to enhance the shopping experience by personalizing it. A few days ago I came across rockport.com and found their use of my Geolocation information to be very...
Created 3 months ago
By idoari
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Increasing PPC campaigns ROI using optimized landing pages
A few days ago a merchant contacted us as he wanted to increase conversion rates by adding personalization to his e-commerce site. We took a quick look at his site and noticed that he’s spe...
Created 3 months ago
By idoari
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Optimization, segmentation and dynamic targeting
I saw a few discussions on LinkedIn Answers about dynamic content and I realized there is some confusion about the term and what it means. People confused dynamic content with website optimi...
Created 3 months ago
By idoari
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Going the extra mile
Yesterday I stumbled upon this blog post http://www.nonlineblogging.com/blog/2010/2/11/dont-be-mr-average-why-averages-are-a-bad-bad-thing-in-digit.html and it’s right on.
Created 4 months ago
By idoari
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Spread on: 1 page
Clicked: 2
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What does Facebook’s new like button mean?
A few days ago Facebook announced their latest platform direction, the “Open Graph”. If you remember at some point Facebook tried “Beacon” which handled privacy miserably and failed. 2 years...
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